A domain name is a diamond or a precious stone in the internet arena. It has the power to lift you to the niche throne or be the door to your downfall. If you let your domain expire, you lose a title deed to your virtual prime estate. Well, away from this, one of the startup’s aims is gaining online brand recognition. You want to secure a large market to earn more profits.
Going for a premium domain name can act as a shortcut to the realization of this objective. This type of domains consists of either expired and reverted their ownership to the registrar or registered for some time waiting for a potential buyer. However, to acquire them you have to add several coins beyond the price of normal domain names. But here are three reasons why they are a good idea for you:
Structured for authoritativeness
Appearing on the first page on Google is a dream for any entrepreneur. Being on this page opens you a window to high traffic and conversion rate. Also, topping other players in your niche when visitors conduct a search engine takes to the throne. Your site becomes authoritative and a benchmark that others gauge against.
Going for a premium domain name enable you to accomplish this mission. These domains consist of the terms that visitors use in their daily search. Hence, with one, you are confident that you will be authoritative in your niche.
Meet all features of a domain that will go viral
When researching about a domain name, some of the expert tips you will come across are simplicity and memorability. You want a name that is simple and easy for your audience to remember. As you know, people will buy products from the brands they know and recall. The premium domain names prioritize the two aspects.
These domains consist of either one word or two that are keywords in a particular niche. For instance, if you are focusing on pet products, you can go for the pet.com or petproducts.com. With this, you are sure that your prospect will remember your brands regardless of being a new entrant in your niche.
Good for future investment
Like real estates, premium domain gains value with time. When you buy one, you are sure that it is worth more in days to come. For this reason, you can buy it and keep it for future selling at a profit. As such, this type of domains is a worth future investment.